Blog Posts

CREATING BRAND VIDEO THAT CONNECTS Brand Story

CREATING BRAND VIDEO THAT CONNECTS

(As published in Idealog February 25) CREATING BRAND VIDEO THAT CONNECTS A brand video is…

Lou Harness

PLATFORM CHAMELEON TACTICS Video Strategy

PLATFORM CHAMELEON TACTICS

(As published in NZ Marketing Magazine June/July 2024) VIDEO STRATEGY – PLATFORM CHAMELEON TACTICS In…

Lou Harness

VIDEO FORMATS EXPLAINED video production

VIDEO FORMATS EXPLAINED

Understanding Video Formats for Social Media WHAT ARE VIDEO FORMATS Video formats (or aspect ratios)…

Lou Harness

MAKE. PEOPLE. CARE. STORYTELLING IN A BUSINESS CONTEXT video storytelling

MAKE. PEOPLE. CARE. STORYTELLING IN A BUSINESS CONTEXT

“What we create for the world, what it demands of us, is story. Now and…

Lou Harness

VIDEO PRODUCTION TRENDS 2023 AND BEYOND video production

VIDEO PRODUCTION TRENDS 2023 AND BEYOND

You don’t need to be told, again, about the inexorable rise and rise of video.…

Lou Harness

TEN WAYS TO PREPARE FOR YOUR ON-CAMERA APPEARANCE video production

TEN WAYS TO PREPARE FOR YOUR ON-CAMERA APPEARANCE

Ready for your close up? In this age of remote working and digital-first communication we’re…

Lou Harness

WRITING A CREATIVE BRIEF FOR VIDEO PRODUCTION – FIVE ESSENTIALS Writing a Creative Briefvideo production

WRITING A CREATIVE BRIEF FOR VIDEO PRODUCTION – FIVE ESSENTIALS

A Creative Brief for video production distils often complex business and marketing goals and aligns…

Lou Harness

VIDEO MARKETING – A CONNECTION IN A NEW LANDSCAPE video marketingvideo productionvideo storytellingVideo Strategy

VIDEO MARKETING – A CONNECTION IN A NEW LANDSCAPE

The last year has seen an exponential rise in video consumption in all its guises.…

Lou Harness

GRIDAKL VIDEO SERIES – A CASE STUDY GridAKLvideo productionVideo StrategyVideography

GRIDAKL VIDEO SERIES – A CASE STUDY

We partner with some very clever people. One of our stellar clients, GridAKL, wanted to…

Lou Harness